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The Recruiting Strategy that Will Get You a Promotion In 2017

2017 recruiting strategy

It’s about time we had a talk. We don’t necessarily want to be the ones to ever-so-bluntly say that your recruiting team is misallocating money, time, and other valuable resources. But you’ve left us with few other choices. So here it goes. We recently read a new study from LinkedIn. They surveyed several thousand talent […]

Mike Roberts

How to Start a Careers Blog Your Candidates Will Actually Read

start a careers blog

This is a guest post from Hannah Fleishman, Recruitment Marketing Manager at HubSpot. Check out her LinkedIn profile here and follow her on Twitter. The secret’s out: recruiting and marketing are tying the knot. In a recent survey from LinkedIn, employer brand was the number one thing companies said they would invest more in if […]

Hannah Fleishman

What Is Inbound Recruiting? Here’s Everything You Need to Know

inbound recruiting strategy

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing […]

Mike Roberts

4 Undeniable Similarities Between Recruiting and Marketing

recruiting vs marketing

In the past few years, we’ve heard a lot of people say, “recruiting is marketing.” We’ve even said it ourselves. While the main difference between recruiting and marketing is who the target is—buyers versus candidates—the list of similarities between the two disciplines is massive. That said, it’s no surprise we’ve seen lots of professionals in […]

Mike Roberts

Relationship Building and Your 2016 Recruiting Strategy

relationship building in recruiting

In 2015 almost 2 in 3 employed adults looked at new opportunities within three months of starting a job. A decade ago, few people would have been exploring new opportunities so quickly, but changes in both the physical and digital worlds have shaken things up quite a bit. Question is, how do you capitalize on […]

Mike Roberts

Elon Musk’s Employer Brand Strategy (and Why You Should Be Taking Notes)

telsa employer branding strategy

What does the company Tesla bring to mind? Electric cars, or Elon Musk? For lots of people, it’s both. While many popular consumer brands build recognition through their products, Tesla has achieved household name status through its goods and its CEO. That’s because Elon Musk has made it a point to be the face of […]

Emily Smykal

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