Recruit Forward: Why Recruiting Is Digital Marketing

Recruit Forward: Why Recruiting Is Digital Marketing

Ivan Casanova

From Google to social and every form of digital media in between, today’s candidates are more connected than ever and expect everything can be done online—finding a job, especially. The internet has certainly ushered in a new era for the job search process. And it’s up to talent acquisition leaders and recruiters to capitalize on that.

With the internet’s growing role, we’ve been monitoring a very interesting convergence of recruiting and digital marketing in recent years. In fact, the convergence has been so significant, we feel comfortable saying recruiting has become much more than just “similar” to digital marketing—it’s a form of digital marketing.

In this month’s episode of Recruit Forward—our new recurring video series on the Jibe blog—we’ll explore the connection between recruitment marketing and digital marketing (what’s been referred to as inbound recruiting), and the approach companies should be taking as the world continues to become more digital.

A New Era of Recruiting Is Here

We truly believe the most high-performing talent acquisition leaders are excellent digital marketers, or at least surround themselves with professionals that are experts in that area.

Digital marketing is about connecting with, marketing to, and converting strangers on the internet. Recruiting has been going this way for a long time, and major wins are on the way for companies hurrying up to get on this path.

Tell us what you think about this on Twitter at @Jibe.

Check out our new eBook, “The Talent Acquisition Leader’s Guide to the New Candidate Journey.” From employer branding to recruitment marketing and conversion optimization, this eBook dives into what modern leaders should be thinking about.

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