Mobile Recruiting Is Not A Trend
As Sarah Brennan points out in a recent post, “trends are dead.” Rightly arguing that the multitude of ‘2015 HR Tech trends’ lists published in recent weeks regurgitate many of the same things that have been on these lists for the past 2, 3 or even 4 years, it’s high time we move the needle toward adoption in 2015. The time for talk is over.
Chief among these “non-trends” is mobile recruiting. In today’s candidate-driven market and raging battle for talent, those companies that have adopted a true mobile recruiting solution — one that allows job seekers to not just search but to apply from their phones and tablets — are the ones that will win out. If you’re still dragging your feet on mobile, then you’re spending too much time perusing trend lists rather than actually doing something about it.
Still think mobile recruiting is a “trend”? Can I ask if you’ve heard about planking?
Why are we beyond the tipping point for mobile recruiting? Because the mobile takeover is not just underway — it’s nearly complete. Smartphones and tablets dominate nearly all aspects of our lives. For the third year in a row, mobile shipments outpaced those of PCs. Gartner predicts that 2015 will be the year that mobile phone sales will reach 1.95 billion — around 70 percent of which will be smartphones – and this market will continue to surpass the sale of laptop and desktop PCs in the coming years. According to eMarketer, “by 2017 around 2.97 billion users are expected to use the internet over their phones, which is around 91% of total internet users.” And Bersin by Deloitte’s recent “Predictions for 2015” report implores HR that it “needs to use the latest mobile technology to attract and retain young talent.”
And that’s just the tip of the iceberg. Yet, despite all this clear evidence and hard data, a majority of the corporate recruiting landscape has yet to fully embrace mobile as a key component of its talent acquisition strategy.
Let’s try something out here. First, grab your phone… No really, grab it right now. Got it? Cool, thanks.
Now go to to your company’s career page, search for a job and try to apply. Go ahead, we can wait.
And still waiting…
For most of you, that was probably a really unpleasant experience. Non-responsive design, a lot of pinching and zooming, no easy way to upload your resume, or maybe you even got a message that you’d have to complete the application from a desktop. Is that an experience we want to give candidates in today’s mobile-first world? Do you think a job seeker — particularly the most talented and desired who therefore have the most options — is going to jump through those kind of hoops to apply for that position you so desperately need to fill?
It’s time to do something. It’s time stop talking and trending and just adopt mobile in your recruitment operation.
No it’s not! Really, it’s easier than you think. The technology is available. There are companies that have done this and blazed a path for all to follow.
Want to see how much better the mobile candidate experience can be? If so, then check out the Jibe Apply Experience here for yourself. No registration required, promise. We’ve helped some of the world’s largest companies make mobile recruiting a reality in their talent acquisition mix, and those companies are now converting applicants at 3x the industry average.
Mobile recruiting will not be on the 2016 trends list, it will simply be part and parcel of every successful company’s recruitment strategy. Resolve to make mobile recruiting a reality in 2015. You’ll be glad you did.
Check out the Jibe Apply Experience today.