Mobile Job Seekers: 5 Stats Every Recruiter Should Know In 2016
If your talent acquisition team isn’t taking mobile job seekers into account, it’s time for a rethink. Mobile internet use is on the rise among all major racial groups, especially the young and well educated. Employers looking to diversify their ranks with eager young job seekers may be missing out if they’re not implementing a mobile recruitment strategy.
The trend toward greater smartphone use shows no signs of abating, so it comes as no surprise that mobile job searching is also more prevalent. Computers and the internet made applying to jobs easier, and now smartphones have made that process possible no matter where you are.
So understanding the demographics and habits of these new mobile-only users can only help recruiters source and attract more qualified candidates through their smartphones. The Pew Research Center has studied smartphone usage at length, and we found five statistics that should be especially informative for recruiters:
1. 28% of adults–and 53% of young adults–have used a smartphone to search for jobs
More than two-thirds of adults in the U.S. (68%) own a smartphone, and 41% of them have done some kind of job searching on those phones. That means 28% of all Americans have used a smartphone as part of their job search process.
Pew refers to that 28% of the population as “smartphone job seekers.” And when they drilled down even further, they found that 53% of Americans age 18 to 29 conducted some job search activities on a smartphone. As smartphone usage continues to grow across all age groups, employers should expect to see even more job seekers take their search on the go.
2. 94% of smartphone job seekers have browsed or researched jobs on smartphones
So among that 28% of the public classified as smartphone job seekers, an overwhelming majority use their phones to see what employment opportunities are out there. And this makes sense from a utilization standpoint. We do everything on our smartphones the way we used to do everything on our computers (some still do). So why not carry over the job search process as well?
3. 50% of smartphone job seekers completed a job application on their phone
While browsing job postings may be the most common activity among these mobile job seekers, many are completing the full application process on their smartphones as well. These candidates may simply be on the go so much that mobile applications are their best option.
Others are probably candidates with a mobile-first mentality–smartphone users whose natural reaction is to reach for their phone when they want to get something done. And it’s especially important for recruiters to consider mobile-only candidates, who may not have access to a computer at home or at work, so mobile applications are their only option.
4. 23% have created a resume or cover letter on their smartphone
Some job seekers who rely on their smartphones are doing more than browsing listings and tapping a few buttons. Apps and cloud storage make it easy to write, review, and save documents on smartphones. Today mobile job seekers can attach customized resumes and cover letters to their applications without going near a keyboard.
And like the smartphone job seekers who complete applications on their phone, these candidates may not even have access to a computer where they could write cover letters and update resumes. So a mobile application process that lets candidates submit files just like a desktop site would looks increasingly important for recruiters.
5. 47% of smartphone job seekers had trouble accessing some job-related content on their phone
As mobile-only job searching grows, it’s crucial for talent acquisition strategies to keep up. According to Pew’s research, it looks like there’s still room for improvement. Nearly half of mobile job seekers said some job-related content didn’t display properly on their phones. And 47% also said it was difficult to read the text of a job listing because it hadn’t been designed for smartphones.
In addition, 38% of smartphone job seekers had trouble entering all of the text that they needed to when job searching on a mobile devices. And perhaps more worrying for recruiters were the 37% who admitted they couldn’t submit all the supporting documents the job called for when applying on their smartphone.
Talent acquisition leaders who aren’t already focusing on mobile job seekers can make some improvements today to capture these on-the-go applicants. First, any of these problem areas mentioned above can be found by testing out your own mobile application process. How well do your job postings render on a smartphone? Can your applications be completed entirely on a mobile device?
Mobile job applications aren’t a fad, so building and improving a mobile application process should be a high priority for all recruiters. As more candidates take their job search onto their phones and on the go, your candidate experience needs to keep up.
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