Sales & Marketing Recruiting: Data Reveals What Professionals Want In A Job

Sales & Marketing Recruiting: Data Reveals What Professionals Want In A Job

Mike Roberts

Recruiters who are tasked with attracting and hiring sales and marketing professionals have a difficult job on their hands. While these positions are highly sought-after, finding good people to fill them isn’t easy. Doing so requires effective recruitment marketing and employer branding strategies, many of which still need to be revamped.

In this article, we’ll take a quick look at the growing interest in sales and marketing as a career path, and then share some benchmark data on what these professionals are looking for in a new job.

Sales and Marketing Careers

Last week we saw an interesting article in Business Insider, “The 26 best-paying non technical jobs in the tech industry.” As you might have guessed, a vast majority of the positions listed are in sales and marketing. Here are a few that were highlighted:

  • Marketing manager, CA Technologies, $176,784
  • National sales account executive, CareerBuilder: $180,000
  • Marketing manager, Salesforce: $194,500
  • Business development manager, Microsoft: $219,000
  • Sales manager, Kronos: $264,160

In recent years, sales and marketing roles seem to have increased dramatically in popularity, especially in the technology sector.

The internet is no doubt partially responsible for this increase. You’d be hard-pressed to find a marketing job that doesn’t require some form of digital marketing skills. Buyers have largely taken their searches online. In order to meet them there, companies are investing more money than ever into social media, content, SEO, email, and other forms of marketing.

Sales has also been impacted by the internet. As one example, Software as a Service (SaaS) companies have proliferated in the past decade because of low overhead costs and lots of opportunity. This has resulted in growing need for salespeople and many lucrative opportunities.

What Sales & Marketing Professionals Want In a Job

In order to understand what drives sales and marketing, we’ve taken a look at recent data from HubSpot’s 2016 State of Inbound Marketing report. The report surveyed over 4,500 sales and marketing professionals from a diverse set of backgrounds and industries. Within the more than 100-page report, two data points stuck out to us from a recruiting perspective.

First, they asked sales and marketing professions “What do you consider when looking for a new job?” Opportunities for growth, work-life balance, and compensation ranked above all else.

sales and marketing hiring
Source: HubSpot’s State of Inbound 2016 Report

Broken down further, we can see the top considerations for a new job by role. Compared to sales, marketing has a higher interest in the same top three choices discussed above, and a significantly higher interest in the culture of the company. Of course, the quality of sales leadership ranked higher for salespeople, as did industry.

sales and marketing recruiting
Source: HubSpot’s State of Inbound 2016 Report

Recruiting Sales & Marketing Professionals

Sales and marketing are the growth engine of companies, so take the time to set yourself up to hire the best ones. Clearly opportunities for growth, work-life balance and compensation are important to sales and marketing professionals. Keep this in mind as you develop the content on your job descriptions, job category-specific landing pages, and career site/employer branding content.

We would recommend reading HubSpot’s 2016 State of Inbound report if you’re recruiting sales and marketing professionals. These people are likely getting many messages from recruiters every week, and having the ability to articulate modern sales strategies or talk about inbound marketing may separate your LinkedIn InMail or phone screening from others.

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