The Calm Before the Storm

The Calm Before the Storm

Nicole Lindenbaum

“What a change in weather! It was sleeting when I left St. Louis. Here, palm leaves flutter in warm wind and sun.” – Charles Lindbergh, upon arrival in San Diego

Today’s post comes to you from Jibe Marketing Manager, Nicole Lindenbaum.

Last week, I attended the ERE Spring Conference and Expo in San Diego. The ERE staff always put on a first-class conference, and this was no exception. Jibe was a Platinum Sponsor, happy to support this important industry event. And of course, the weather was fantastic.

Generally during a conference, it is very easy to pick out hot trends and buzzworthy topics. By the end, I usually walk away with 2-3 clear takeaways about what’s hot (or not) in recruiting. Normally, one or two sessions were standouts in people’s minds, and attendees and sponsors continue to discuss them in the expo hall and via Twitter and blogs long after the conference closes. But that didn’t happen this time.

The sessions I attended didn’t seem to generate many questions from the audience. They were relevant and well delivered, but nothing was surprising or raised questions for attendees. Sure, topics like mobile and social were still discussed, but it almost seemed old hat. People seem to know what they need, even if they haven’t implemented it yet, and there was less curiosity than I normally encounter. Despite that, it feels like a storm is brewing.

Walking the expo hall floor, it was clear to me that recruiting and HR technology is continuing to innovate. The vendor reps were excited, having animated conversations with the attendees about their problems and needs. At the Jibe booth, we showed off our full suite of recruitment marketing solutions. Among others, Holger Mueller from Constellation Research stopped by to get a close-up look at our analytics offering, and then kindly tweeted about it. (thanks, Holger!)

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But that buzz, the feel of a coming storm was palpable everywhere, not just in the Jibe booth. This industry is ripe for innovation and ready for the next big thing. It seems the time for talking is over, and the time to realize the promises of innovation is upon us. Change is coming, and we’re honored to be in the eye of this exciting storm.

p.s. Stay tuned for the results of a Spot Survey we conducted at the ERE conference, to be published here next week.

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