This is a guest post from Hannah Fleishman, Recruitment Marketing Manager at HubSpot. Check out her LinkedIn profile here and follow her on Twitter. The secret’s out: recruiting and marketing are tying the knot. In a recent survey from LinkedIn, employer brand was the number one thing companies said they would invest more in if […]
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Employer Branding Content: The Top 10 Topics Candidates Care About
Most recruiting teams have branched into content in some respect. Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. But what types of content actually motivate candidates to apply? Recruiters focusing on content want to make sure the […]
Recruiting Content: 7 Ways to Measure the Success of Your Initiatives
Since nearly all of today’s job searches are done the web, the lines between recruitment marketing and digital marketing have been blurring for years. As a consequence, there’s never been a greater incentive for talent acquisition teams to enter the content marketing game. Just as good marketing content can help to attract, nurture, and convert […]