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Employer Re-Branding: What to Learn from GE’s Multimillion Dollar Ad Campaign

Wondering what’s the matter with Owen? We are, too, after seeing several commercials featuring an earnest, young software developer named Owen, who has been recruited to work for General Electric, the industrial giant. GE is one of the world’s largest and most well-known brands, and consists of an impressive array of business lines, from manufacturing […]

Emily Check

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