Recruit Forward: Why Landing Pages Are A Huge Missed Opportunity In Recruiting

Recruit Forward: Why Landing Pages Are A Huge Missed Opportunity In Recruiting

Ivan Casanova

There’s a serious disconnect between how employers present their jobs to candidates and how candidates prefer to find those jobs online. The source of that disconnect is search engine optimization, or SEO. The idea behind SEO is to connect users with what their searching for as efficiently as possible. Google has built a billion-dollar empire upon that idea.

While the web has matured on a whole in this area over the years, most of recruiting seems to have been left behind.

It’s not uncommon at all for a job seeker to search for a very specific type of job at a specific company, and not find what she or he is looking for. For instance, Googling “engineering jobs at XYZ company” should result in you being on a page dedicated to engineering jobs at XYZ company in a matter of seconds. Unfortunately, that’s rarely the case.

In this episode of Recruit Forward, we’re going to talk about how you can get past that and modernize your presence on the web as an employer. Specifically, we’ll be discussing the role of landing pages in recruitment marketing and how you can get started with SEO.

Want to know how you stack up in terms of recruiting SEO? Click here and we’ll give you a complimentary career site assessment.

What are your thoughts on SEO, landing pages, and recruiting? Let me know on Twitter @ItsMeIvan or in the comments section below. And if you like our Recruit Forward video series, check out the archives here.

Interested in employer branding? Us too! Check out our new 2016 Employer Branding Handbook. It shares 7 employer branding strategies you should be employing right now.

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