ICYMI Monday: The Heidi Bowl

ICYMI Monday: The Heidi Bowl

Mike Roberts

This is a regular feature here on the Jibe Blog, in which we uncover some of the best recruitment and technology stories from the previous week you may have missed. But first, we take a little trip in the wayback machine.

For this week’s history lesson we’re going to focus on user experience. Yes, we talk a lot about user (and candidate) experience here on the Jibe Blog because that’s what drives the design and development of our recruiting solutions. But today we’re going to look at lessons learned by NBC about “viewer experience” from the now-infamous “Heidi Bowl” incident. It was November 17, 1968, a Sunday in an America whose Sundays were fast-becoming dominated by the increasingly-popular NFL. The network was airing a pivotal game between the New York Jets and the Oakland Raiders, and it was coming down to the wire with the Raiders attempting a monumental comeback. As the game wound down to the final minute, NBC had a dilemma on its hands: It had previously scheduled the network premiere of the made-for-TV movie, Heidi, the classic childhood story of a girl and her grandfather roaming the Swiss Alps. But the game wasn’t over. What to do?

 heidi The representative tears of 1968 Football America

Well, NBC decided to stick with its previously-agreed to plan and cut away from the game in the final moments to commence with the airing of Heidi. The collective outrage of America’s football fans, who had missed an astonishing last-second comeback victory by the Raiders, was swift and loud. The viewer experience on that Sunday was less than optimal, and the hue and cry from the crowd was not unlike what we hear from job seekers unhappy with the state of the application experience today. NBC quickly instituted a policy to ensure football viewers were never left in the dark (or the Alps) again… of course, if it was a game between today’s version of the Jets and Raiders, most fans would probably opt for Heidi. On that, let’s run a ‘go’ route and get to this week’s articles.

  • The Fallacy of Sourcing
    We kick things off over on ERE.net with an impassioned plea to the CEOs of America from Spectrum Health’s Jim D’Amico, who makes the case that finding people is easy, but recruiting them is hard. Drawing the line between sourcing and recruiting, D’Amico urges leaders to spend wisely by realizing where the most value can be derived from external resources.
  • What One Fast-growing Company’s Recruiting Budget Looks Like
    Staying over at ERE.net, Todd Raphael reports on an interesting move made by Glassdoor last week. Being a company based on transparency, it only makes sense that our friends at Glassdoor would open up the kimono and share the details of their 2014 recruiting budget, in a blog post from Steve Roop. Very interesting to see how a growing company allocates its recruitment spend, and probably very helpful to others out there who are thick into 2015 planning.
  • New HR Tech Startups Shine in Vegas
    Over on HR Tech Advisor, Ward Christman shares his thoughts and experiences from last month’s HR Tech Conference in Las Vegas. Such a big and important event requires multiple write-ups from multiple voices, so we welcome Ward’s addition as he focuses on some of the start-ups on display, but also on trend thoughts from HR practitioners, more established providers and industry pundits.
  • 5 Words That Can Doom Your Career
    And lastly, Martha C. White shared some useful tips for job seekers in her piece on TIME last week. Included here is some input from the Jibe Talent Acquisition Survey and some advice from our CEO, Joe Essenfeld.

That brings us to the final seconds of the 4th quarter in this week’s ICYMI Monday, so we better wrap it up and say goodbye until next week before we’re interrupted by regularly scheduled programm— (darn it!).

If you come across something you think deserves some extra attention during the week, leave a note in the comments or hunt us down on Twitter @JibePR.

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