ICYMI Monday: Notes From the Underground
This is a regular feature here on the Jibe Blog, in which we uncover some of the best recruitment and technology stories from the previous week you may have missed. But first, we take a little trip in the wayback machine.
“A series of interconnected tubes.” No, Senator Ted Stevens does not wend his way into this week’s news round-up to break down the internets for us. Rather, this is how the New York City subway system could have been described when it first opened on this day in 1904. It was truly a landmark moment in the history of the city, and the history of mass transit. It wasn’t the first underground system, that distinction belongs to London, but it was the largest and most extensive at the time. And it connected the city like never before. Suddenly, one could get from City Hall to Harlem in no time and for only a nickel. The introduction of the subway system also spurred a construction boom as the masses could easily reach extended parts of the city. This, combined with a rising tide of immigrants flocking to the city, ballooned the population and must’ve created one heck of a competitive job market.
Alas, we were still a century away from the introduction of modern recruitment marketing techniques. Mobile apply? Fuhgeddaboutit. You still can’t get service down there. But the sudden ability to cross the city in rapid fashion, at a time when new candidates flooded the Manhattan shores on the daily, was surely a helpful tool in the job seeker’s arsenal at the time. It’s no big data, but like any new innovation, the unveiling of the subway system 110 years ago today surely changed the game. Let’s get to this week’s stories.
- Why Are HR Professionals Deliberately Sabotaging the Potential of Analytics?
Kicking off, Diginomica‘s Janine Milne fires a well-needed shot across the bow of those in the industry dragging their feet on true adoption of analytics in HR and recruiting. Already, HR is behind other business disciplines in the application of data and analytics, and so it is well past time for this change to happen. If HR ever wants that long-sought seat at the C-table, it is the use of data to prove it’s true strategic value that will get it there.
- Candidate Experience: Don’t Get High On Your Own Apply
Over on Recruiting Daily, Matt Charney once again brings the snark and the truth as he examines the continued blurring of the lines between recruiting and marketing. If you still don’t believe the two are intertwined, you really need to check out this piece. Matt makes the clear and inarguable point that if you think your cumbersome apply process is actually a successful way to screen out candidates, you’re doing it wrong. That is, unless you’re only interested in attracting the most desperate candidates to apply to your open positions.
- Recruitment Marketing Becomes a Category
Speaking of recruiting and marketing, George LaRocque from the Starr Conspiracy came back from the HR Tech show thoroughly convinced that recruitment marketing is a true and clearly defined component of the HR equation now. This post provides a good rundown of the category, and the players to pay attention to.
- Is Your Social Recruiting Cart Before the Application Horse?
Finally, Katrina Collier gives us a decent primer over on Blogging4Jobs on how best to think about going social in recruitment. A big part of that equation? Make sure once you attract candidates via social, you’re not then shuttling them through a painful experience to apply. In other words, make sure your house is in order before you put up that shiny new front door.
On that first day of the NYC subway system, approximately 150,000 riders descended into the tunnels to give it a whirl. Today, nearly 4.5 million pass through it. And one day soon, we may even be able to apply for jobs from our phones while we ride. One can only hope.
If you come across something you think deserves some extra attention during the week, leave a note in the comments or hunt us down on Twitter @JibePR.