8 Ways Job Alerts Will Transform How You Recruit Talent
When it comes to talent acquisition IT, many things that were “nice-to-haves” just a few years ago are quickly emerging as “must-haves” today. A seamless mobile apply experience is probably the most well known example of this. But as any recruiter with an eye on the future knows, the topics of job alerts and notification marketing have been garnering lots of interest recently.
How do job alerts work? Companies are adding calls-to-action throughout their careers sites and apply flows that allow interested job seekers to enter their email address into a database. An automated system then notifies job seekers who opted-in with intelligent alert emails when new positions are available that meet their criteria (location, desired skills, etc.).
In a time where we’re bombarded with content just about every waking minute, the world of marketing has been moving toward this approach that tailors information to the context of the individual. And because recruiters tend to gravitate toward what’s working in marketing, it’s not surprising some innovative companies are adopting job alerts. In this post, we’ll dig into eight ways job alerts are transforming recruiting organizations.
1. You’ll Organically Grow Your Talent Pipeline
With the “war for talent” in full effect, recruiters seem to be putting more focus on proactively building their talent pipeline. While this is beneficial, it’s not necessarily the best use of their time. Embedding calls-to-action for opting into job alerts shifts the burden of pipeline building away from recruiters, and it actually does a much better job at it. Providing opt-in opportunities will organically grow your pipeline, so you don’t have to.
2. Your Recruiters Can Focus on Value-Add Activities
Adding to the first point, with the task of pipeline building off recruiters’ hands it’s important to note just how freed up they’ll become to focus on activities that provide value. Imagine if your recruiting team could reallocate its time spent building pipeline toward actually mining relationships. These are some of the harder-to-quantify benefits of job alerts, but the return can be significant.
3. You Will Have More Visibility Into Pipeline Strength
Because of the elements of automation and centralization that come with this job alerts recruitment marketing strategy, it provides more visibility into the strength of the talent pipeline. Your recruiting organization can see where (position type, geography, etc.) the pipeline is strong or weak, and then allocate resources accordingly. This type of information is useful across talent acquisition roles.
4. You’ll Be Able to Look Into Actions Taken By Applicants
Salespeople are able to look into actions taken by prospects with CRM software, so they can tailor conversations accordingly. Savvy recruiters can use information inputted into job alerts in this manner. For instance, if a job seeker starts an application, puts in her email to receive job alerts up front, but then abandons the process, a recruiter can later deduce lots just from that single piece of information and follow up on a hot lead.
5. You Can Reengage Job Seekers Who Visited But Never Applied
It’s become common today for people to check careers sites just because they like the organization or brand, but that doesn’t mean they’re ready to apply or the company even has openings that matter to them. Adding job alerts enables you to nurture them with job openings and even additional branding content over time. Every time they come to your site is an opportunity to start or nurture a relationship.
6. You’ll Be Less Dependent On Job Boards and Third Parties
An interesting thing about job alerts and notification marketing is that the stronger your talent pipeline gets, the less dependency you tend to have on traditional recruiting strategies. Companies that deploy job alerts on their careers sites can slowly taper off job board spend as well as reliance on outsourced recruiters, because they get an influx of applications every time a notification goes out. Think putting your same job board spend into job alerts, only getting 40% or 50% more applicants and a lower time to fill.
7. Your ROI Will Increase Across All Campaigns
Recruiters can identify, attract, and engage talent in many different ways. But regardless of the campaign they’re running or where they’re spending their dollars, having the option to opt-in to job alerts will increase the return on investment. These returns come in the form of dividends paid out over time as the talent pipeline is nurtured via email notifications 30, 60, 90, or more days out.
8. You’ll See Cost-Per-Applicant Drop Over Time
As your talent pipeline becomes more robust and job seekers are nurtured with alerts, the cost-per-applicant tends to drop dramatically over time. In our last post, we discussed how one large consumer products retail company saw a drop in cost-per-applicant from $30 to $.05. Those are the types of numbers that transform your recruiting organization and even warrant an increase in recruiting investments.
Interested in learning more about what it takes to build a modern candidate experience? Check out our new eBook,“9-Point Checklist for Building a Next-Generation Candidate Experience.”