4 Reasons You Need to Rethink Your Mobile Recruiting Strategy
Half a billion Facebook users only visit the site on mobile devices—a number which is expected to increase significantly in the not-too-distant future. That is the world we live in today, and many of those users are the same people filling out your job applications.
People are taking just about everything to their mobile devices, from finding love and shopping to looking for a new job. And yet, only a fraction of today’s leading companies have dedicated the resources needed to optimize their mobile recruiting experience.
In today’s highly competitive job market, it’s safe to say that companies continuing to put off mobile optimization are likely to miss out on an increasing number of quality candidates.
If you’re on the fence over whether or not your mobile recruiting strategy needs an overhaul, this post shares four things that should change your mind.
1. Today’s Job Seekers Expect A Consumer-Grade Experience
Consumers and businesspeople alike have come to expect an exceptional experience when interacting with and using technology. Sites like Amazon and devices like the iPhone are focused on optimizing user experience, making everything as intuitive and easy as possible.
80% of job seekers expect to be able to do part of their job search from a smartphone, and just offering a non-responsive, un-optimized interface is far more likely to turn off candidates than to entice them to apply for a position.
2. An Increasing Number of People are Now Mobile-Only
The half a billion users referenced above accessing Facebook exclusively from a mobile device goes deeper than preference. In many cases today, a smartphone or tablet is the only connection to the Internet people have.
A recent study revealed that 2 in 5 Hispanic Millennials in the U.S. are mobile-only. That is a vast pool of applicants that may never even get the opportunity to apply for positions on your site or may forego spending the time to do so, because of bad user experience.
3. A Bad Mobile Apply Experience May Harm Your Brand
Research shows that 25% of talent acquisition professionals think that not being able to apply for a job over a mobile device might prevent candidates from buying products or services from an organization.
That same study showed that talent acquisition professionals also think a bad mobile experience could lead to negative company feedback shared by applicants among their friends and family and publicly on social media.
4. Google Is Prioritizing Mobile-Friendly Sites in Search
In late February, Google officially announced that it would be releasing a major update to its algorithm that will expand the use of mobile-friendliness as a ranking signal. On April 21, what many are calling “Mobilegeddon” will be in full effect.
With almost 4 billion searches on Google a day, and more people starting their job search with queries like “Marketing Manager Jobs San Francisco,” sites not optimized for mobile are poised to take a significant hit as we move through 2015.
Taking Another Look at Your Mobile Recruiting Strategy
If you’re lagging behind in your mobile experience, the good thing is that most other companies still are, too. The bad thing is that job seekers don’t care what most companies are doing, and won’t cut you any slack. This is an issue that should be prioritized.
The best place to start with optimizing your mobile experience it to see where you stand relative to what a market-leading experience looks like. Take, for instance, this experience, and compare it to one of your job applications on a smartphone. See any differences?